Work — CamerDeals · ShayaShaya · NGDeals
CamerDeals in Cameroon, ShayaShaya in South Africa, and NGDeals in Nigeria apply one shared marketplace architecture to three different commercial environments. Local identity, language, geography, and trust remain specific; the backend and Bwendi location layer remain shared.
Building anything in much of Africa means physically driving from yard to yard, asking who has cement, who has rebar, who has the right tile and at what price today. The cost is enormous and entirely invisible: hours lost, fuel burned, deals struck on incomplete information, and small builders consistently overpaying because they have no view of the street next door.
It is the same problem in Douala, Johannesburg, and Lagos — but each market has its own language, its own neighborhoods, its own definition of "near," and its own trust dynamics. A single global marketplace would be wrong for all of them.
Rather than force one generic product across three markets, we built a common platform that supports country-native services. Each has its own domain, copy, market framing, and definition of relevance, while sharing the same core engine and location layer.
The shared layer is Bwendi. It does the heavy lifting on what "near" actually means in any given city — typed anchors, hub stacks, metro context — so a search for "cement near me" in Pretoria, Yaoundé, or Abuja resolves to the right local reality without us hand-modeling each city.
Multi-market software fails when regional differences are buried in duplicated code. This architecture separates what should remain common from what must remain local. The same pattern applies to logistics networks, delivery platforms, hospitality groups, and agencies expanding a product across African or international markets. Read more about how we build shared backend foundations.