From ambition to evidence

Find the opening.
Make the move.

Africa is not one market, and a plan that works in one country may fail in the next. We help you find where demand is real, what it takes to serve customers well and where the risks are.

Local knowledge and trusted relationships take time to build, so it helps to start early. We bring more than 20 years in programming and technology, and can prototype quickly when the evidence says a build is worth testing.

Discuss your market entry The seven steps

NDA on request.

A motorcycle rider holding an umbrella over himself on a wet red-earth road in Uganda
The rainy season comes every year.
We need to plan for it.
Agreed scope.Transparent fees.Investors welcome.Human-led research.

Seven steps

From first message
to a decision you can defend.

Each step has an owner and a written output.

  1. 01

    Choose a beachhead

    One market or one decision

    For market-entry strategy, tell us where you want to grow and what makes it the first market. For a faster answer, choose one of the four fixed-fee decision services.

  2. 02

    Set the terms

    Clear fee. Clear start.

    Market-entry work starts with an approved proposal. Fixed-fee services can be started online. We confirm the start date.

  3. 03

    Bring us into context

    NDA first, if you want one

    Share the project, country and question. Confidential files wait until any NDA is signed.

  4. 04

    Pressure-test the opportunity

    Local research. Commercial judgement.

    We look at demand, payments, licensing, operating costs, onboarding, distribution, talent, currency and provider reliability. We are clear about what we know and what still needs testing; country-specific risks do not get hidden in a generic Africa average.

  5. 05

    Know your next move

    Build, test, change or stop

    We give you a straight recommendation, with the evidence and open questions behind it. The decision—and the report—are yours.

  6. 06

    Build only what is approved

    CHF 300/hour, prepaid blocks

    20+ years in programming and technology inform fast-to-market prototypes, scoped around the riskiest assumption first. Each block has milestones, a spending cap and listed running costs. Nothing extra without your written approval. Stage market commitments so fixed costs do not outrun evidence.

  7. 07

    Handover

    Someone owns it

    Before anything goes live, we agree who on your team will run it and what they need to take over.

Two men wade through a flooded street pulling a wooden pallet that carries a young woman and a small child
When water comes,
we should be ready.

Both sides of the table

Clear terms.
No surprises.

What we commit to

  • An agreed fee and scope, in writing, before you pay.
  • The person who reads your brief does the work.
  • Evidence kept apart from assumption in everything we deliver.
  • A plain answer, including “do not build”.

What we ask of you

  • A written brief and one person who can decide.
  • The agreed inputs, on the agreed dates.
  • Payment before the start date. Fees are non-refundable once paid.
  • Written approval for any change of scope.

Where we work

Swiss-based.
International in outlook.

Practical experience in challenging African markets, with local research scoped for the country you want to enter.

Send your brief

A limited number of engagements at a time.